The B Street Briefing
A weekly editorial from Bruns Cole

What 94.5 Knows and What It Doesn't

Ohio State opens the board at No. 1 with a Team Strength score the evidence supports — and that score is also the clearest possible statement of what preseason evaluation cannot do.

By Bruns ColeTuesday, August 25, 20263 min read

There is a structural honesty baked into the way Verdict's preseason board works, and it is worth sitting with rather than rushing past.

Ohio State opens at No. 1 with a Team Strength score of 94.5. That number is real, earned, and based on evidence. It is also, by design, the only number that exists right now. In the preseason, Team Strength is the whole case. Everything else — the rest of the evaluation, the full picture of what a program actually is — gets written on the field.

Most people will read that as a limitation. I'd argue it is the opposite.

What the board is doing, quietly and without fanfare, is drawing a line between two different kinds of knowledge. On one side: what you can honestly assess before a game is played. On the other: what only the season itself can tell you. Verdict stays on its side of that line. That restraint is not a gap in the system. It is the system working correctly.

This matters more than it sounds, because the preseason moment — in analytics and in the press box alike — has a long history of pretending that line doesn't exist. Preseason rankings have always carried the risk of confusing prestige with probability. A program with a storied history, a full stadium, and a head coach on a magazine cover is easy to place high on a list and hard to justify with evidence alone. The result, historically, is that the list flatters the powerful and leaves the rest of the board feeling like an afterthought.

Verdict's structure resists that. When Team Strength is the only scored dimension in the preseason, it means 138 programs are being evaluated on the same honest footing. Ohio State's 94.5 is not an opinion about Ohio State's tradition or its merchandise sales or the way the sport tends to assume certain programs belong at the top. It is a measurement of what the evidence supports before a single play.

And then the season starts, and the measurement has to be defended.

That is the part worth understanding. A preseason score is not a prediction. It is a starting point — the most honest available answer to a question that the schedule hasn't finished asking yet. Every program ranked behind Ohio State right now carries its own Team Strength score, its own argument, its own legitimate claim to the board. The gap between No. 1 and No. 50 is real, but it is not permanent. It is a preseason photograph, not a portrait.

In some college town this morning, a program outside the conversations most people are having is preparing for its opener with the same intensity as the programs everyone already knows. Its strength score is on the board. The rest of its case is still open. That is not an underdog story — it is just how evaluation is supposed to work when it is being done honestly.

The other 137 programs in this system matter not because of sentiment, though sentiment is real, but because Team Strength can belong to anyone who has done the work. Marshall matters. Wyoming matters. Tulane matters. The board says so, and the board has reasons.

Ohio State at 94.5 is where things stand. It is not where things end. The score is the most honest possible statement the board can make with the information currently available — and built right into that honesty is an acknowledgment that the information available right now is incomplete by design.

The season is what completes it. That is not a poetic observation. It is a structural fact about how the evaluation works, and it is the best argument for why all 138 programs deserve to be taken seriously when the board opens.

That's worth remembering when the games start changing the picture.

— Bruns Cole
Why Bruns wrote this

The editor rightly pushed back on a run of season-arrival columns that kept circling the same preseason atmosphere — quiet, anticipation, waiting. What I hadn't yet done was write specifically about what the board's preseason structure actually means as an act of epistemology: the decision to score only Team Strength isn't a limitation to acknowledge and move past, it's a design choice worth explaining on its own terms. That distinction — between what evaluation can honestly know and what only the season can answer — is a concrete new idea for readers who follow the board, and it gives the preseason moment a purpose beyond mood.

Explore the Evidence

This column was inspired by real events and data from Verdict — context, not justification. The evidence is impartial; the perspective is Bruns Cole's.

More from the Archive

Earlier columns about the same team and rivalry.

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